Pitch Evaluator

Background

While agencies appreciate the opportunity to present their business proposition to prospective clients, pitching requires significant investment in time and resources.

Agencies should have an opportunity to assess whether or not a prospective pitch is worth committing to by evaluating different aspects of the pitch against WFA/EACA best practice pitch recommendations.

EACA is offering this Pitch Evaluator for agencies from across Europe to do just that. The Evaluator has initially been developed and implemented in Italy by ASSOCOM.

This is a beta version, for now only available in English. Please send any feedback to info@eaca.eu.

The Pitch Evaluator

The Pitch Evaluator is a tool which agencies can use to evaluate whether participating in a specific pitch is reasonable taking into consideration:

• the level of the client’s commitment
• the comprehensiveness and thoroughness of information provided to the agency
• the potential financial benefits/consequences of participating

How does it work?

Ultimately, it is the agency’s decision whether they want to participate in a pitch or not. The Evaluator is there to help agencies assess the risk level in a more structured way.

Sets of questions

There are 3 sections to the Pitch Evaluator, each using weighted scores which taken together provide a percentage estimate of the risk associated with the pitch. The lower the percentage, the greater the risk.

Welcome to your Pitch Evaluator

Client commitment0%

The client became acquainted with the agencies’ credentials before inviting them to the pitch

yes no n/a

The decision-makers will be present at the briefing

yes no n/a

The decision-makers will be present at the pitch

yes no n/a

The work requested to generate outputs is commensurate with the time available

yes no n/a

The number of participating agencies is disclosed

yes no n/a

The names of participating agencies are known

yes no n/a

The available budget is disclosed

yes no n/a

The unsuccessful agencies are offered payment

yes no n/a

Comprehensiveness and thoroughness of information0%

The objectives of the pitch are clear

yes no n/a

The requested outputs are clear

yes no n/a

The evaluation criteria are clear

yes no n/a

The necessary information for setting up a proper budget is provided

yes no n/a

A budget template is provided

yes no n/a

It is possible to interact with the client in order to understand the brief better (personal briefings, tissue meetings etc.)

yes no n/a

Potential financial benefits/consequences0%

How many agencies will participate in the pitch?

3-4 5-6 7+ N/A

What is the net annual revenue from the project/campaign

< 50.000 EUR 50.000 - 100.000 EUR 100.000 - 500.000 EUR 500.000 - 1.000.000 EUR 1.000.000+ EUR N/A

What is the duration of the contract?

Less than 1 year 1-2 years More than 2 years N/A

What is the agency’s investment in the pitch?

< 50.000 EUR 50.000 - 100.000 EUR More than 100.000 EUR N/A

Is compensation for participating in the pitch foreseen?

Yes No N/A

Total0%

In which country is the pitch taking place?

Please select your answer Albania Andorra Armenia Austria Azerbaijan Belarus Belgium Bosnia and Herzegovina Bulgaria Croatia Cyprus Czech Republic Denmark Estonia Finland France Georgia Germany Greece Hungary Iceland Ireland Italy Kazakhstan Kosovo Latvia Liechtenstein Lithuania Luxembourg Macedonia (FYROM) Malta Moldova Monaco Montenegro Netherlands Norway Poland Portugal Romania Russia San Marino Serbia Slovakia Slovenia Spain Sweden Switzerland Turkey Ukraine United Kingdom (UK) Vatican City (Holy See)

What is the nature of the pitch?

Creative Media Digital PR Events Other

Time's up

If you choose to submit your responses, EACA will save and keep the data securely and treat it in strict confidence. Please note we do not know your identity nor that of your agency. The data will be used to gain valuable insights about pitching practices in Europe, which EACA can use to better argue for the agencies’ case.