1. What is it?

The Privacy Policy applies to your use of EACA’s website, including all its sub-pages (collectively referred to as “Website”).

We use this page to explain our online information practices. We encourage the reader to read this policy in full, as it will inform you about how we process data and why.

2. Accepting our privacy policy

By accessing or using any of the sections of this Website, you accept and agree to be bound by our Privacy Policy.

If you no longer accept our Privacy Policy, you must cease using the EACA website.

Note that we might revise our policy at our sole discretion. It will apply as from the time of posting on this website. Therefore, please review this policy regularly, as you will be deemed to have accepted it if you continue using our website.

3. What terms do we use in this privacy policy?

EACA is the “European Association of Communications Agencies”, with its business address at 120, Avenue Louise, 1050 Brussels. It is registered in Brussels under the number BE 0422.332.060. EACA is the data controller for this website under the General Data Protection Regulation. We use any of the terms “we”, “us”, and “our” to refer to EACA.

Website administrator: This website is administered by EACA.

User: We use any of the terms “user”, “you”, “your”, “yours” to refer to all visitors of our website and users of our services.

Personal data means any information relating to an identified or identifiable natural person as per GDPR, Article 4, (1).

4. What kind of data do we process and why

Google Analytics

We monitor non-personal data via Google Analytics. Google Analytics is a web analysis service of Google Ireland Limited that analyses how users interact with the site. On behalf of EACA and based on your consent. Google uses this information to report on website activity, which allows us:

  • To analyse how our website is used and assess how its functionality and your browsing experience can be improved
  • For example, we monitor the website traffic, the number of page visits per site, the number of downloads of documents on our website, etc.

We use the IP anonymization in order to ensure anonymous collection of IP addresses (so-called IP masking). The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.  Personal data will be transferred to the USA under Google’s EU-US Privacy Shield certification. The data is automatically deleted after 14 months.

Personal data

We collect personal data for the following purposes:

  • To provide you with communication services requested by you (e.g. newsletter, answers to information requests, etc.)
  • To provide you with a service (e.g. when you request us to perform a task)
  • To process claims and other transactions (e.g. when making a payment for an event or a trophy, etc.)

We collect personal data through our newsletter subscription form or when you contact us via e-mail. In order to subscribe to our newsletter, you will be asked to consent to us processing your data for the purpose of providing you with this newsletter.

5. On what legal basis do we process your data

In order to process personal data, we rely on your consent, e.g. when using your personal data to send you our newsletter or to answer questions you have sent us. Where processing of personal data is necessary, for example, to register or charge you for an event that you subscribed for, we rely on the “performance of a contract” legal basis.

Note that you can withdraw your consent by sending an e-mail to info@eaca.eu or unsubscribing to a service through the links provided in that communication.

6. How long do we keep your data (retention)

For Google Analytics, the terms and conditions of Google Analytics apply (see above).

For EACA services that you requested or subscribed to, we keep the data for as long as you request our services. We are using Mailchimp for the purpose of providing you with our newsletter. You can unsubscribe via the newsletter form at any time.

7. How do we store your data and keep it safe

We use SSL connection on websites and all data they provided are in well-known services that keep the data safe as well.

We will not disclose, sell rent or exchange your personal data with any other party unless you are first notified and expressly agree to it, or as otherwise required by law, or as necessary to the deliver the communication or service that you requested from us.

8. How to access, modify or delete your personal data

You may obviously choose not to provide the requested personal data. However, if you do so, we may be unable to provide you with the communication or service you request.

If you wish to access, modify or delete your personal data, you can do so by e-mailing to info@eaca.eu.

9. What we are using cookies for

EACA is using cookies related to Google Analytics and Mailchimp.

As mentioned above,

  • Google Analytics uses cookies for the purpose of providing us with analysis of website traffic, etc.
  • Mailchimp uses cookies for the purposes listed in its Cookie Statement. We use mailchimp for the distribution of our Members-only newsletter.

10. How to contact us?

120 Avenue Louise, 1050 Brussels

+32 2 740 07 14