Tag advertising

Caroline Howe Announced as a New Chair for the Healthcare Communication Council

Caroline Howe Announced as a New Chair for the Healthcare Communication Council Brussels, 28 November 2023: The European Association of Communications Agencies (EACA) is pleased to announce the appointment of Caroline Howe, CEO of Ogilvy Health EMEA & the UK,…

EACA
November 28, 2023

Meta’s Paid Subscription Model and Its Implications for European Online Advertising

Meta’s Paid Subscription Model and Its Implications for European Advertising Landscape European users of Facebook and Instagram have recently received a message from Meta, providing them with the choice to pay a monthly subscription of 12,99 € to use Facebook and…

EACA
November 8, 2023

Advertising

The Paradox of Brexit

The Brexit saga continues. Without a deal in sight after 2 years of negotiations, the UK’s departure from the EU continues to be delayed, this time until October 31st. While the results of the 2016 referendum caught the world by…

Samuel Zakheim
April 23, 2019

Surging confidence in the European advertising business slows down in the second quarter of 2018

The rise of business confidence in the European advertising and marketing sector has come to a halt in Q2/2018, according to the latest AdIndex.

EACA
August 1, 2018

Advertising

Ad of the month! March #staffpicks

In the spirit of continuing our #adofthemonth tradition, in March we picked another excellent campaign worthy of the title!

EACA
April 4, 2018

Advertising

Winning a Golden Euro Effie with a €23 media budget

In the face of the growing social mood related to the migration crisis, DDB&Tribal Warsaw was asked by the local Amnesty International branch to prepare a social campaign for refugees. This is how the movie "Look Beyond Borders" was made.

Marcin Trzepla
February 27, 2018

Advertising

Bulgaria on the driver’s seat for EU legislation

On the 1st of January, Bulgaria took over the presidency of the Council of the European Union, the EU’s main decision-making body. This could be a moment for the Bulgarian advertising agencies to shine.

EACA
January 30, 2018

Agency Life

A day in the life of a Planning Director

I’ve spent about 4,194 days working in advertising. No two have been the same.

Marie Maurer
April 3, 2017

Agency Life

A Day in the Life of a Strategy Director

When I was 14 years old, my older sister gave me a book “Ogilvy on advertising”. She told me that I might be interested in it. As usual, she was right. This year I will be 30 and I am still interested in it. Here’s…

Juraj Pobjecky
February 6, 2017

Advertising delivers powerful economic benefits across the EU

The first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its ability to drive economic growth across the EU.

EACA
January 16, 2017