Surging confidence in the European advertising business slows down in the second quarter of 2018
The rise of business confidence in the European advertising and marketing sector has come to a halt in Q2/2018, according to the latest AdIndex.
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Bulgaria on the driver’s seat for EU legislation
On the 1st of January, Bulgaria took over the presidency of the Council of the European Union, the EU’s main decision-making body. This could be a moment for the Bulgarian advertising agencies to shine.
A day in the life of a Planning Director
I’ve spent about 4,194 days working in advertising. No two have been the same.
It’s time to re-brand adland
Advertising is not supposed to be annoying; it’s supposed to be fun. It’s not supposed to be perceived as evil, but as the economy’s bloodline.
A Day in the Life of a Strategy Director
When I was 14 years old, my older sister gave me a book “Ogilvy on advertising”. She told me that I might be interested in it. As usual, she was right. This year I will be 30 and I am still interested in it. Here’s…
Advertising delivers powerful economic benefits across the EU
The first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its ability to drive economic growth across the EU.
A day in the life of a Planner
After having worked as a planner in Belgium for about three years and London for about 4 years, I moved to Tokyo to join Wieden+Kennedy last summer. It meant learning everything fresh. How to think, how to talk, how to…
Agencies: Thought Leaders of the Ad Industry
Remember that airline ad making you miss your mum instantly, or that beverage commercial giving you chills? Neither do I. But I am positive that you have a favourite funny creative piece or a strategically placed ad, both of which passed through the hands of an agency, in one way or another. Agencies have always been at the heart of the greatest and most memorable campaigns the world has ever seen.