Secure your spot and join us for a vibrant programme of thought leadership, meaningful dialogue, and well-deserved recognition at the Effie Awards Europe Gala.
ACT Responsible Care Awards
12.30 PM We are proud to once again honour campaigns that embody care for people and the planet. In partnership with ACT Responsible, the Care Awards will celebrate creative excellence in positive change. The ceremony will take place during a networking lunch, the perfect moment to connect and be inspired by purpose-driven work from across Europe.
EACA & Effie Conference Day
2.00 PM We all know that great work doesn’t just happen: it’s fuelled by insight, culture, and solid execution. This December, the EACA & Effie Conference will bring our industry together to decode The Superpowers of Effectiveness. You’ll leave with ideas worth taking back to the boardroom. Here's our all-stars line-up for the 2025 edition:
2:05 PM – CREATIVITY: The Truth and Nothing But the Truth Amber Casey & Nicola Wood, Creative Directors, adam&eveDDB An unconventional conversation about what makes creativity truly effective
2:25 PM – INSIGHTS: Strategy Unleashed Věra Šídlová, Global Creative Thought Leadership Director, Kantar Discover how powerful insights fuel effectiveness, and how to build strategies that break through
2:45 PM – INFLUENCERS: Branding in the Social Era (panel)
Panellists: Vasileios Kourakis, Global Marketing Effectiveness Director, L'Oréal, Thomas Angerer, Co-Founder & Chief Creative Officer, Be Influence Europe and Shauna Dewit, Content Creator & TV Host What does it take to build trust and drive results in a platform-first world? Hear from brand leaders and creators shaping the influencer space
3:15 PM – Coffee Break
3:30 PM – BLACK & WHITE: Thinking Fast and Slow on Guinness Gráinne Wafer, Global Category Director Beer, Vodka, Liqueurs, Convenience, Diageo How iconic storytelling and long-term brand building go hand in hand, even in a digital age
3:50 PM – TRANSFORMATION: From Basic to Iconic Dimitri O, Co-Founder, Loop Earplugs A scale-up story: how Loop Earplugs turned a functional product into a globally recognised lifestyle brand
4:10 PM – MEDIA: Measuring What Matters (panel)
Panel Moderated by:Johan Boserup, Global CEO Investment, Omnicom Media Group and EACA Media Agencies' Council Chair. Panellists: Paola Olmos, Head of Media Effectiveness, Google, Pathman Ruthirapathy, EMEA Head of Media Effectiveness, Havas Media, Agnieszka Getler-Kicman, Marketing Director, Danone Poland
A practical debate on media effectiveness, accountability, and outcomes
4:40 PM – END
Effie Awards Europe Gala
7.00 pm We will close the day with the Effie Awards Europe Gala, the flagship celebration of marketing effectiveness across the continent. This prestigious evening brings together Europe’s top agencies, brands, and partners to honour campaigns that combined bold creativity with measurable business success. This year’s Gala will be hosted by EU correspondent Méabh McMahon and features two remarkable guests: Rob Mayhew, the agency content creator dubbed “Adland’s favourite social media star” by The Drum, and EU Commissioner for Democracy, Justice, the Rule of Law and Consumer Protection, Michael McGrath, who will announce the winner of EACA’s #Campaign4Good competition.
Come and raise a glass to the future of effective advertising!