Join Europe’s leading agency CEOs, procurement leaders and policymakers for a high-level conference on 27th March in Lisbon (The One Palácio da Anunciada) exploring how our industry is transforming and what that means for your business model.
We encourage you to invite your most important client and attend together. This is a unique opportunity to openly address the future of the agency–client relationship side by side.
Key conversations include:
- How Procurement perceives the new agency model, with direct feedback on the VoxComm Guidance Paper “Redesigning the Agency Value Model” (launching on 2nd March 2026)
- A strategic fireside conversation between Stephan Loerke (WFA) and Christian de la Villehuchet (EACA) on the collective future of our industry.
RSVP today at lina@eaca.eu to secure your place and be part of what’s next for the advertising sector!
AGENDA
9:00 – 9:15 Welcome by EACA President – Christian de la Villehuchet
9:15 – 9:45 Transforming the Agency/Client Relationship
- Grand Effie Portugal 2025 Winners: Maria do Carmo Silveira, Ageas – Médis Portugal & João Ribeiro, SaTG
- Grand Prix CCP (Portuguese Creative Club) 2025 Winners: Mónica Sousa, IKEA & Susana Albuquerque, UZINA
9:45 – 10:30 Transforming the Agency Business Model
How Procurement Perceive the New Agency Model & Feedback on the VoxComm Guidance Paper: Panel Discussion
- Moderated by Fiona MacArthur, Chief Growth Officer EMEA, dentsu
- Daniel Ebert, Head of Global Procurement, Beiersdorf
- Rebecca Bellairs, co-Founder and CEO, pitchd.ai
- Ed Palmer, Director of Value, IPA
10:30 – 11:00 Transforming the Industry Together
- Fireside Chat – Stephan Loerke, CEO, WFA & Christian de la Villehuchet, EACA
11:00 – 11:15 COFFEE BREAK
11:15 – 11:45 Transforming How We Perceive the Over-50s – IPSOS
11:45 – 12:15 Transforming How We Work with Policymakers
- The EU Policy Impacting Our Industry – Mónika Magyar, Head of Public Affairs, EACA
- First VP, European Parliament, Sabine Verheyen to launch the “Effie for Democracy”
12:15 – 12:45 Transforming Europe’s Digital Future
- Interview with Bernardo Correia, Secretary of State for Digitalisation in Portugal
- Conducted by Erik Lassche, APAP VP and CEO of Fullsix Portugal