This year marks a special milestone as the Besties (formerly known as the Best Practice Awards) are now open to all EACA members, including members of edcom. It’s been an exciting celebration of excellence in our industry, bringing together the most impactful initiatives across Europe.
🎉 Here are the winners of the night:
National Associations initiatives
🥉 Bronze Bestie: Core – IPM
🥈 Silver Bestie: The Pitch I Should’ve Won – ACC
🥇 Gold Bestie: Klekit – VRK
Agencies initiatives
🥉 Bronze Bestie: Brotherhood Programme – Ogilvy
🥈 Silver Bestie: Kastner Community – Kastner
🥈 Silver Bestie: Germaine – Adrénaline
edcom initiatives
🥉 Bronze Bestie: Learning Lounge – BUas
🥇 Gold Bestie: Shein Dolls – ISCOM
🏆 Best EACA Member of 2026: ACC Belgium
These remarkable initiatives have the potential to inspire positive change across markets. We encourage you to explore these winning projects and see what makes them stand out!

