About Us

Who we are

EACA is the voice of Europe’s communications agencies and associations, promoting the economic and social contribution of commercial communications to society. Our members comprise advertising, media, digital, branding and PR agencies as well as their national associations – together they represent more than 2,500 organisations from nearly 30 European countries that directly employ over 120,000 people.

What we do

We address members’ regulatory concerns at European and national levels and ensure that our members’ voices are heard by decision-makers. We monitor relevant policy debates, form industry coalitions and engage in pro-active advocacy strategies that promote evidence-based and proportionate regulation.

Besides regulatory matters, one of EACA’s key tasks is to promote the value of commercial communications, highlighting the economic and social contribution the industry brings to society. We work towards collectively improving our members’ reputation throughout various market and regulatory changes and regarding the perceptions of citizens.

EACA is also home to “Inspire”, a single European hub with education and training opportunities for all stakeholders in the communications industry which aims to raise industry standards, develop talent and boost dialogue and co-operation.

Our vision

To be the most effective and influential force in the communication industry across Europe.

Our mission

To be the authoritative voice of the industry, highlighting the economic and social contribution of commercial communications to society. By harnessing the unique, collaborative power of all relevant stakeholders, we promote the value of our members to the marketing services sector.