Patou Nuytemans
Ambassador for Agency Value
Patou Nuytemans spent 30 years building and running agencies at Ogilvy, most recently as Chief Executive EMEA
Now, as EACA's Ambassador for Agency Value, she is carrying forward Redesigning the Agency Value Model, EACA and VoxComm's challenge to the industry: stop selling time, start selling value.
It All Starts Here
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Here's an invitation to explore Patou's ongoing reflections on where the industry is heading, and read the guidance paper that set this whole conversation in motion.
If you’d like to book Patou for an interview, podcast or any other support, you can do it here.
Latest Features
De Boardroom (NL)
Patou joined the Dutch talk show De Boardroom with a clear message: as an industry, agencies have never learnt to package and sell their added value, so they are too often bought on time. With special guest Debbie Klein, CEO of New York Pizza.
The Internationalist (US)
In this episode of The Internationalist's TRENDSETTERS, Patou and Deborah Malone examine what value-based pricing really means, why it shouldn't be confused with performance-based compensation and how procurement could become a more strategic partner.
What's Next, Agencies? (DE)
In this episode of What’s Next, Agencies?, Patou Nuytemans joins host Kim Notz to explore how agencies can future-proof their business models. From fixed pricing and flexible talent networks to selling solutions rather than services, they discuss emerging agency models and how established agencies can rethink their approach without reinventing their entire business.