
30 years of celebrating marketing that works
For 30 years, Effie Awards Europe has been the benchmark for marketing effectiveness, recognising ideas that deliver real impact for brands, businesses and society.
As a symbol of excellence and effectiveness, Effie inspires marketers and agencies to push boundaries, prove what works and drive positive change through marketing.

Marketing Factories Podcast
Latest episode: How adidas Engineered Its Comeback Through Brand
Explore conversations with marketing leaders on creativity, effectiveness and the future of the industry. In partnership with REBORRN.
Call for Entries is Open

Entries are now open for the prestigious 2026 Effie Awards Europe, marking a special 30th anniversary edition.
Submit by 30 July for the first deadline or by 10 September for the final entry round.
Winners will be revealed and celebrated at Effie Day in Brussels on 3 December.
Effie Insights with Kantar

Latest report: Unboxing Modern Brand Building in the Creator Era
For the third year running, Kantar and Effie Awards Europe reveal the strategies behind Europe’s most effective and resonant campaigns, showing how marketers are navigating the challenges and opportunities of a fast-evolving co-creation space.