30 years of celebrating marketing that works

For 30 years, Effie Awards Europe has been the benchmark for marketing effectiveness, recognising ideas that deliver real impact for brands, businesses and society.

As a symbol of excellence and effectiveness, Effie inspires marketers and agencies to push boundaries, prove what works and drive positive change through marketing.

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Marketing Factories Podcast

Latest episode: How adidas Engineered Its Comeback Through Brand

Explore conversations with marketing leaders on creativity, effectiveness and the future of the industry. In partnership with REBORRN.

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Call for Entries is Open

Promotional banner on a dark purple gradient background announcing “THREE DECADES OF EFFECTIVENESS. ONE SPARKLING DAY.” with details inviting attendees to the Effie Conference and Awards Gala on 3 December in Brussels. The design features a large stylized “30 YEARS” made of faceted crystal-like shapes, alongside logos for Effie Awards Europe and EACA, and uses gold and orange geometric accents for emphasis.

Entries are now open for the prestigious 2026 Effie Awards Europe, marking a special 30th anniversary edition.

Submit by 30 July for the first deadline or by 10 September for the final entry round.

Winners will be revealed and celebrated at Effie Day in Brussels on 3 December.

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Effie Insights with Kantar

Latest report: Unboxing Modern Brand Building in the Creator Era

For the third year running, Kantar and Effie Awards Europe reveal the strategies behind Europe’s most effective and resonant campaigns, showing how marketers are navigating the challenges and opportunities of a fast-evolving co-creation space.