Industry Resources

A report by JKR and Kantar explains how brands must build distinctive experiences to drive equity beyond paid media.

WARC’s practical playbook packed with the facts and figures you need from Cannes, so you can prove the value and effectiveness of creativity in the year ahead.

Learn more about how agentic AI is transforming the way consumers shop across categories and over time, according to this latest report from WARC in partnership with PHD.

New research from WARC, in partnership with TikTok and LIONS Advisory, shows exactly how the highest-performing brands close the gap between audience insight and creative effectiveness.

“Agentic” was the hot topic at Cannes this year. GWI’s latest report is all about why agentic AI is the future of consumer insights.

Whether you defend generational marketing or doubt it, GWI’s latest report sharpens how you use it. Drawing on insights from GWI’s global consumer data, you will discover the tools to find the audiences that fit your products, your markets, and your commercial goals.

Kantar’s latest analysis brings a strategic perspective to Intelligence for Brands in the AI era, answering key questions for CMOs.

Based on insights from 30,000 consumers and 20 experts, Consumer Vision is dentsu’s provocative study that looks at the big shifts informing the future of technology, culture, consumers, and brands to help clients start preparing now for what’s to come so they can gain competitive advantage and future-proof their business.

CreatorIQ’s most comprehensive report unpacks the insights from 1,723 brands, agencies, and creators, on how the marketing landscape has transformed over the past year.

The PR, Media & Communications Future of Work Report from LexisNexis explores how professionals are integrating generative AI into their daily workflows, where they see the greatest opportunities, and the risks creating hesitation across the industry.

This latest WARC Rankings report summarises the key themes from winning campaigns that were executed in the EMEA region, with summaries of the top three campaigns. Discover which campaigns, brands, and agencies are leading the region, and unlock the strategies behind their success.

A look at how broadcasters and advertisers are embracing captions, subtitles, and other accessibility features in advertising, and how audiences are engaging with them across devices. The report combines proprietary XR Ad Delivery data with new consumer research across the U.S. and Europe.