Industry Resources

Drawing on insights from over 5,000 consumers, Euroconsumers Group examines purchasing decisions, sponsored content transparency, consumer trust and accountability, highlighting both the opportunities and challenges of the growing influencer economy.

Dentsu Creative’s newest study combines the insights of more than 1,950 marketing leaders from around the world, unveiling that most CMOs are looking for more pragmatism in the use of AI.

Using its scalable creative effectiveness measurement tool, LINK AI, Kantar analysed over 600 Effie Belgium-winning ads from the past two years, alongside 267 entries from this year’s finalists, to uncover what sets award-winning creative apart.

Authored by Kantar, Media Reactions studies the evolving global media landscape, drawing on insights from 23,000 consumers across 33 markets and 800 senior marketers.

Agency Mania Solutions (AMS) looks at the shift from hourly billing to output- and performance-based agency compensation. Drawing on new research conducted with the WFA, the article examines what matters most to clients, what’s changing in the way they work with agencies, and how agencies can respond.

Adobe explores how AI is transforming creative professions, from changing workflows and hiring requirements to redefining the value of creativity. Based on US job-postings data, a survey of 1,433 creative pros and creators, a cross-country study of 3,300 people training to enter creative work, and qualitative surveys with working creatives.

Explore highlights from Research and Markets’ comprehensive global advertising and marketing market forecast to 2032, examining key trends in digital media, AI, data and emerging technologies. Full report available for purchase.

The Kantar BrandZ Belgium 2026 report highlights the brands, trends, and growth drivers shaping the Belgian marketplace. Combining insights from the latest Belgium rankings with global BrandZ expertise and perspectives from leading marketers, the report explores how brands can build meaningful difference, drive demand, and create long-term value.

New research from Google and Boston Consulting Group (BCG) reveals how AI is reshaping marketers’ priorities. They’re no longer looking for siloed execution, they want partners who act as an intelligent orchestrator across creative, media, earned, and commerce. Read now to see where budgets are shifting and how to remain an indispensable partner in this new era of agency growth.

StackAdapt’s 2026 AI Delegation Gap report examines where AI is gaining ground, where confidence still breaks down, and what marketers must solve before AI delegation can scale.

A report by JKR and Kantar explains how brands must build distinctive experiences to drive equity beyond paid media.

WARC’s practical playbook packed with the facts and figures you need from Cannes, so you can prove the value and effectiveness of creativity in the year ahead.