What we do
Is advertising the Orlando Bloom of the corporate world?
Mark Ritson, professor at Melbourne Business school and Marketing Week columnist closed this year’s Global Marketing Week by calling out the advertising industry on where it needs to do better.
Transforming Sustainability into A Competitive Advantage
On 21 April, during the Global Marketer Week, organised by the World Federation of Advertisers the importance of companies and advertisers making sustainable choices to set a good example to users has been discussed.
Connecting with audiences while doing good
At the Global Marketers’ Week session on the Value of Better Marketing, Mars Lead CMO Jane Wakely shared how the company’s brands had given back to society.
Are The New Identity Solutions Working? Let’s Talk Numbers
On 15 April, EACA participated in the webinar organised by IAB Europe “Are The New Identity Solutions Working? Let’s Talk Numbers”. This webinar is part of a series of meetings aimed at explaining the challenges and perspectives of using first-party cookies.
How does social media change our (political) behaviour?
On 7 April, EACA participated in a webinar hosted by EU DisinfoLab featuring the lead authors of the recent European Commission Joint Research Centre (JRC) report, Technology and Democracy: Understanding the Influence of Online Technologies on Political Behaviour and Decision-Making.
Why Audience Addressability is the Biggest Opportunity for Digital Advertising in 2021?
On 8 April, EACA participated in the webinar “Industry Insider with PubMatic – Why Audience Addressability is the Biggest Opportunity for Digital Advertising in 2021” organised by IAB Europe. The webinar discussed the key new techniques that will enable advertisers and publishers to access addressable audiences.
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