Redesigning the Agency Value Model Guide

Redesigning the Agency Value Model Guide The agency business model is under structural pressure. AI, automation and evolving procurement dynamics are reshaping how value is created, delivered and evaluated across […]… Read more

The Value of Advertising Breakfast in the European Parliament

The Value of Advertising Breakfast in the European Parliament Tuesday, 3 March 2026 – 8:00-9:30 CET @ European Parliament, MEP Salon, Brussels The Value of Advertising Breakfast is a joint […]… Read more

Jury Line-Up for the 2026 Besties Awards Unveiled!

Jury Line-Up for the 2026 Besties Awards Unveiled! We are proud to announce the Jury Line-Up for the 2026 edition of the newly rebranded EACA Besties Awards (before the “EACA […]… Read more

Speakers’ Line-Up Confirmed! “Transformation in Action” Conference in Lisbon

Speakers’ Line-Up Confirmed! “Transformation in Action” Conference in Lisbon “Transformation in Action” Conference only by invitation. Please RSVP at lina@eaca.eu Join Europe’s leading agency CEOs, procurement leaders and policymakers for […]… Read more

All You Need to Know About EACA’s Spring Summit in Lisbon

All You Need to Know About EACA’s Spring Summit in Lisbon “Transformation in Action” Conference only by invitation. Please RSVP at lina@eaca.eu EACA’s Spring Summit in Lisbon is around the […]… Read more

Dive Into EACA’s 2025 Annual Report!

Dive Into EACA’s 2025 Annual Report! It’s that time of year again! We are excited to share the 2025 Annual Report with you, and it’s packed with highlights we are […]… Read more

The EACA CMOs’ Expectations Report is Out!

The EACA CMOs’ Expectations Report is Out! Please note that this report is exclusive to EACA members. If you are interested in it or you would like to explore EACA […]… Read more

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About us

EACA is the voice of Europe’s communications agencies and associations, promoting the economic and social contribution of commercial communications to society. We represent more than 2,500 organisations from nearly 30 European countries.

Who we are

Advocacy

We address our members’ regulatory concerns both at European and national levels and ensure that their voice is heard by policymakers. We monitor and analyse relevant policy developments and engage in pro-active advocacy strategies.

Policy areas

 

Industry

We provide useful information to agencies, members, policy stakeholders and anyone interested in the industry, be it market trends, current initiatives, information on self-regulation and much more.

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Education

Through EACA Inspire and edcom we can help you get hands-on training and apply the notions you have acquired at your university, as well as meeting and listening to remarkable speakers of the industry.

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Awards

We promote and support impeccable advertising! EACA runs two advertising awards annually: the Effie Awards Europe for effectiveness and the IMPACT Awards for brand activation.

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The European Institute for Commercial Communications Education strives to promote excellence in commercial communications education, research & industry partnerships.