What we do
Current adoption and future of programmatic advertising
On 06 May, EACA participated in the “Virtual Programmatic Day – H1 2021” organized by IAB Europe. Underpinning the webinar is the study ‘Attitudes to Programmatic 2020’, published by IAB Europe in September 2020.
Obligations and responsibilities for Agency-Advertiser Agreements
On 7 May, EACA participated in the webinar “International Perspectives on Key Issues in Agency-Advertiser Agreements” organised by the Global Advertising Lawyers Alliance (GALA). The webinar explained the obligations and responsibilities between agencies and advertisers when entering into agreements.
Mozilla Mornings: DSA’s provisions on third-party auditing
On 11 May, EACA participated in the webinar “Mozilla Mornings on the DSA: Setting the standard for third-party platform auditing” organised by Mozilla. Dr Ben Wagner, Assistant Professor at the TU Delft, presented his report “Auditing Big Tech: Combating Disinformation with Reliable Transparency”.
The European Commission published a new Regulation on Artificial Intelligence
Providers and users of artificial intelligence (AI) systems will face new regulation driven by the risk these systems pose to people under plans outlined by the European Commission. Some AI systems will be completely banned from sale or use in the EU.
EUROPE AND FOOD: Ensuring environmental, health and social benefits for the global transition
On 5th May, EACA participated in the webinar “EUROPE AND FOOD: Ensuring environmental, health and social benefits for the global transition” organised by the Barilla Foundation. The ‘EUROPE AND FOOD’ report, presented during the webinar, presents an assessment of food systems in the European Union (EU) regarding nutritional challenges, agriculture, food losses and food waste.
BRIM: A NEW CROSS-INDUSTRY INITIATIVE TO IMPROVE BLACK REPRESENTATION IN MARKETING
On April 29th, the Black Representation in Marketing (BRiM) has been launched in the UK. BRIM is a cross-industry initiative aimed at addressing the lack of black representation in marketing.
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