EFFIE AWARDS EUROPE

The call for entries for the 2021 competition is now open! Check out new categories and mark the entry deadlines in your calendar!

Manifesto for the 2019-2024 political cycle

Read our priorities & principles for the next European Commission and the European Parliament.

WELCOME TO EACA, THE HOME OF

COMMUNICATIONS AGENCIES IN EUROPE

WELCOME TO EACA, THE HOME OF COMMUNICATIONS AGENCIES IN EUROPE

What we do

We represent the interests of communications agencies in Europe.

Our Industry section provides useful information on industry market trends.

EACA offers a broad range of educational and training
tools.
 EACA runs two advertising awards annually: the Effie Awards Europe and the IMC Awards.

Current adoption and future of programmatic advertising

On 06 May, EACA participated in the “Virtual Programmatic Day – H1 2021” organized by IAB Europe. Underpinning the webinar is the study ‘Attitudes to Programmatic 2020’, published by IAB Europe in September 2020.

Obligations and responsibilities for Agency-Advertiser Agreements

On 7 May, EACA participated in the webinar “International Perspectives on Key Issues in Agency-Advertiser Agreements” organised by the Global Advertising Lawyers Alliance (GALA). The webinar explained the obligations and responsibilities between agencies and advertisers when entering into agreements.

Mozilla Mornings: DSA’s provisions on third-party auditing

On 11 May, EACA participated in the webinar “Mozilla Mornings on the DSA: Setting the standard for third-party platform auditing” organised by Mozilla. Dr Ben Wagner, Assistant Professor at the TU Delft, presented his report “Auditing Big Tech: Combating Disinformation with Reliable Transparency”.

The European Commission published a new Regulation on Artificial Intelligence

Providers and users of artificial intelligence (AI) systems will face new regulation driven by the risk these systems pose to people under plans outlined by the European Commission. Some AI systems will be completely banned from sale or use in the EU.

EUROPE AND FOOD: Ensuring environmental, health and social benefits for the global transition

On 5th  May, EACA participated in the webinar “EUROPE AND FOOD: Ensuring environmental, health and social benefits for the global transition” organised by the Barilla Foundation. The ‘EUROPE AND FOOD’ report, presented during the webinar,  presents an assessment of food systems in the European Union (EU) regarding nutritional challenges, agriculture, food losses and food waste.

BRIM: A NEW CROSS-INDUSTRY INITIATIVE TO IMPROVE BLACK REPRESENTATION IN MARKETING

On April 29th, the Black Representation in Marketing (BRiM) has been launched in the UK. BRIM is a cross-industry initiative aimed at addressing the lack of black representation in marketing.

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