Initiatives

AI Hub

“AI is reshaping communications, but the ideas, judgment, and accountability behind every campaign remain human,” says Dr. Mónika Magyar, EACA’s Senior Public Affairs Advisor.

The EACA AI Hub brings together skilled professionals who embrace AI as a tool to enhance creativity, expand strategic thinking, and navigate the evolving regulatory landscape. By combining human insight with technological innovation, the Hub helps the communications industry innovate responsibly, transparently, and with lasting impact.

Mónika Magyar speaking at a podium while holding papers during EACA's AI Hub meeting. A large screen behind her displays the day’s agenda, including sessions on AI policy, regulation, industry insights, storytelling, and agency perspectives.

Initiatives

Discover how EACA enables industry progress through collective action and forward-thinking initiatives.

Some of the content is only available for EACA members – to access, please log onto your profile or contact the EACA team.

Illustration of a document with a chart and magnifying glass, representing AI Hub publications, research, and insights.

AI Trends 2026 – A Comprehensive Analysis by Rob Hill & EACA Members

Illustration of an open hand holding a heart-shaped globe symbol, representing AI ethics guidance and responsible AI.

AI Ethics Guidance for Communications Agencies 2025

AI Hub In-Person Get-Together in Brussels

In January 2026, the EACA AI Hub In-Person Get-Together brought together experts from the European Commission, Microsoft, Google, and agencies from across Europe to explore the latest developments in AI legislation, innovative use cases, and the key challenges shaping the future of our industry. Discussions throughout the day highlighted a shared conclusion: AI is not simply introducing new tools, it is transforming how agencies create value, evolve their capabilities, and prepare for the future.

Three men in business attire are talking in a modern office; one of them is wearing glasses and has gray hair.

CDLV – AI Hub Meeting

Andie Garford-Tull presenting at an AI Hub event while standing at a podium in front of a presentation screen.

Speaker – Andie Garford-Tull

Audience of six adults attentively listening at a professional event, some taking notes.

Charley AI Hub Event

Tracey Pilon delivering a presentation on AI and communications to attendees during an AI Hub event.

Speaker – Tracey Pilon

Werner Stengg speaking at an AI Hub session from a podium beside a presentation screen.

Speaker – Werner Stengg

Nathalie Vandystadt addressing attendees at an AI Hub event while holding notes beside a podium.

Speaker – Nathalie Vandystadt

AI Hub Chairs

Andie Garford-Tull

Double-hat General Counsel for AI Transformation & Governance (International Markets)
Dentsu International

David Towers

Senior Partner
WPP Media

In alphabetical order

AI Hub Members

Alberto Canteli

CEO/ Chairman, Nordics, Benelux, CEE & Africa
Havas



Anabel Varela

Strategy & Growth Director
Omnicom Production



Andrea Garford-Tull

Double-hat General Counsel for AI Transformation & Governance
dentsu international



Anna Kristin Kristjansdottir

Executive Chairman
Hvíta húsið Iceland



Arturs Mednis

CEO
New Black Latvia



Cécilie Kunz Paulsen

Senior Legal Counsel
KreaKom Denmark



Céline Oberste-Lehn

Project Manager
McCann Germany



Christiaan Lette

Chief Client Solutions Officer EMEA
Publicis



Constantinos Daltas

Founder & Managing Director
RedwolfOgilvy



David Towers

Senior Partner
WPP Media



Deborah Saalman

Strategy Director
McCann Germany



Eliz Peck

Director Public Policy & Industry Affairs (Global)
WPP



Francesca Coli

Deputy General Counsel (Commercial Legal and Business Affairs)
WPP



Gareth Burkhill-Howarth

Deputy General Counsel (Commercial Legal and Business Affairs)
WPP



Ingrid Olmesdahl

EMEA AI Transformation Director
Ogilvy



Ioan Ungureanu

Communication Product Developer
Pastel



James Burr

Managing Partner, Client Solutions
Publicis



Jana Lasota

Executive Operations Director
McCann Germany



Jane Brendler

Global Head of Language Operations
Omnicom Production



Jason Pittock

Director of Digital Strategy
IPA UK



Jessica Chapplow

Founder
Heartificial Intelligence



Joanna Dokudowicz

Project Manager
SAR Poland

John Kilcullen

Head of Digital & Social
Verve the Live Agency



Kamran Shah

EVP Technology & Solutions
Klick



Leticia Rial Ungaro

Director Corporate Strategy & Planning
Innocean



Manny Roberts

Regulatory Affairs Manager
The IPM



Martin Beauchamp

Chief Solutions Officer
IPG Mediabrands UK



Matthieu Vercruysse

Chief Transformation Officer
Publicis Belgium



Michał Dunin

Leader of the AI SAR group and Founder & CEO of the WebTalk agency
AI SAR group & WebTalk agency



Mojca Briscik

CEO
SOZ Slovenia



Nikolai Cedraeus

Senior Legal Counsel UK&I and EMEA
Dentsu International



Nina Haller

CMO
Experience One



Oliver Dew

Group Operations Officer
McCann



Petra De Roos

CEO
ACC Belgium



Philipp Oppermann

Legal Counsel
McCann Germany

Radana Čechová

Executive Director
Czech Association of Communication Agencies (AKA)



Ralf Nöcker

Director General
GWA Germany



Richard Kopunik

Secretary General
AMA Slovakia



Richard Lindsay

Director of Legal & Public Affairs
IPA UK



Rob Hill

Chief Executive Officer
Ogilvy Social.Lab Belgium



Sachiko Scheuing

European Privacy & AI Governance Officer
Acxiom Germany



Sylvia Torrisi-Andre

Chief Marketing & Creativity Officer
MCI Group



Teodor Zamfirescu

AdTech & Data Director
United Media



Vicky Brown

General Counsel Commercial & Chief Privacy Officer
WPP



Virginia Chavez Romano

Deputy General Counsel
Havas



Zdenek Valut

CEO
YDeal



Still have questions?

Contact our PA team

Side-by-side headshots of Monika Magyar and Elena Wind from EACA's Public Affairs team in half-circular frames.

If you have any questions, comments or suggestions for other areas you would like us to cover, do not hesitate to reach out to monika.magyar@eaca.eu and elena.wind@eaca.eu