EACA proudly presents an open brief for creatives, its first pan-European project: Campaign4Good (C4G). This groundbreaking, youth-driven initiative aims to drive positive change in the industry and wider society plus shine a spotlight on the creative talent of the future.

The winner will have their idea brought to life, developed and launched by the EACA members and partners. Going live with guaranteed media placement, this brief isn’t just a creative exercise, but an opportunity to make an impact with the right creative idea.

2025 – 2026 Edition

The first edition of Campaign4Good focuses on children's digital safety. In Europe alone, over 80 million children use digital products every day; yet, unlike the physical world, where child protection is built into design, the online world leaves them vulnerable. The brief mobilises the next generation of changemakers to talk about the problem and to create bold ideas that put children’s safety and wellbeing at the heart of Europe’s digital future.

This initiative was created in collaboration with 5Rights, an international NGO dedicated to improving the online environment for children, and ACT Responsible, the voice of good advertising in Europe and beyond. The project is also supported by the European institutions, aiming to harness the power of advertising and communications to highlight children’s digital safety and wellbeing.

Selected from nearly 50 submissions from agencies across Europe, the winning campaign for the first edition is "Terms, Conditions & Children" ("Childhood Redrawn"). Developed by Mario Andric, Linda Neumann, and Axel Fonteyne from INNOCEAN Berlin, the campaign explores the growing impact digital platforms are having on children’s health, development and relationships.

Using primary school-style drawings and handwritten visuals, the campaign contrasts the innocence of childhood with the darker realities of today’s online environment. Each execution carries a stark warning designed to highlight the risks children face online, including messages such as: “Kids are drained by content they should never be addicted to”, “Kids sign terms and conditions they should never be offered” and “Kids are promoted content they should never come across."