EACA Reports

Discover key findings from EACA’s exclusive webinar with Agency Mania Solutions, based on 2026 research conducted in partnership with the World Federation of Advertisers (WFA).

This Practitioner’s Guide provides a practical overview of the EU’s ECGT Directive and its implications for advertisers, agencies, brands and marketing teams. It includes the new rules on environmental claims, sustainability labels and greenwashing, as well as practical guidance to help agencies reduce compliance risks across consumer-facing communications.

A practical guide to influencer marketing compliance, covering the EU legal framework, disclosure requirements and recommended labels across 25 European markets, with practical guidance for agencies working with creators.

A practical guide from the EACA AI Hub on what the EU AI Act’s transparency requirements mean for agencies in practice, authored by AI Hub Chair Andie Garford-Tull.

Key takeaways from the EACA Breakfast in Cannes, including Jane Ostler’s presentation on effectiveness at scale and the expert panel discussion.

Key takeaways from the VoxComm panel discussion, “Let’s Talk About theNew Agency Model”.

Recap from EACA’s exclusive Leaders Briefing on the future of agency value models + Q&A by Brian Kessman, author of “Redesigning the Agency Value” Guidance Paper

Actionable 4-chapter version from “Redesigning the Agency Value Model”, for those who wish to quickly absorb the highlights

Following Rob Hill’s in-depth analysis of Advertising Week’s AI Forecasts & Predictions for 2026, we have compiled valuable insights and feedback from across the EACA AI Hub community.

Developed by our Ad Accessibility Task Force, these resources offer practical tips for integrating accessibility throughout the advertising process

VoxComm’s new guidance paper, Redesigning the Agency Value Model, explores how agencies can move from effort-based billing to outcome-led remuneration and protect value in the age of AI.