EACA Reports

A practical guide from the EACA AI Hub on what the EU AI Act’s transparency requirements mean for agencies in practice, authored by AI Hub Chair Andie Garford-Tull.

Key takeaways from the EACA Breakfast in Cannes, including Jane Ostler’s presentation on effectiveness at scale and the expert panel discussion.

Key takeaways from the VoxComm panel discussion, “Let’s Talk About theNew Agency Model”.

Recap from EACA’s exclusive Leaders Briefing on the future of agency value models + Q&A by Brian Kessman, author of “Redesigning the Agency Value” Guidance Paper

Actionable 4-chapter version from “Redesigning the Agency Value Model”, for those who wish to quickly absorb the highlights

Following Rob Hill’s in-depth analysis of Advertising Week’s AI Forecasts & Predictions for 2026, we have compiled valuable insights and feedback from across the EACA AI Hub community.

Developed by our Ad Accessibility Task Force, these resources offer practical tips for integrating accessibility throughout the advertising process

VoxComm’s new guidance paper, Redesigning the Agency Value Model, explores how agencies can move from effort-based billing to outcome-led remuneration and protect value in the age of AI.

94% of CMOs believe agencies can be true partners, but 65% of pitches result in an agency change.
Based on a survey by Kantar, EACA is unveiling the CMOs’ Expectations Report, a pioneering pan-European study uncovering what brands really expect from their agency partners in the future.

Backed by a cross-agency working group of 20 accessibility advocates within the EACA membership, our mini-guide delivers strategic advice, practical tips, and clear direction for agencies looking to take the first or next step in accessible advertising.

Key findings from nearly 4000 agency professionals across Europe on optimism, challenges, and workplace wellbeing.