08.30 - 13.00 Grand Effie Judging
In parallel, the Effie Europe Grand Jury will meet in Brussels to determine the final results of this year’s awards. Building on a rigorous evaluation process, the Grand Jury will review shortlisted campaigns from across the continent and select the most effective marketing efforts of the year, including the Grand Effie.
12.00 - 14.00 ACT Responsible Care Awards Ceremony and Lunch
The day will also include the ACT Responsible Care Awards and walking lunch, celebrating campaigns that exemplify creativity in service of sustainability, equity, health, and humanitarian impact. EACA is proud to host this ceremony one more year, continuing its commitment to responsible and meaningful advertising.
14.00 - 17.00 EACA & Effie Conference: "The Brilliance of Partnerships"
In the afternoon, EACA and Effie Europe will co-host a flagship industry conference under the theme “The Brilliance of Partnerships”.
Effie Conference line-up will include:
- Keynote: Jonnie Cahill, SVP & Chief Marketing Officer, International Foods at PepsiCo
- Google Flagship Presentation: Jenny Bullis, Managing Director Agencies & Partner Ecosystem, EMEA at Google
- Interview with the Legends of Effectiveness: Claire Miller, Former Global Head of Strategy at The LEGO Group and Jamie Peate, ex-Global Head of Effectiveness & Retail Strategy at McCann – hosted by Dafni Prosalika, REBORRN
- Fireside Chat with LePub & Heineken: Sven Huberts, Global President at LePub and Jorn Socquet, Global Head of Growth Transformation & Brand Impact at The Heineken Company
- Kantar Flagship Presentation: Věra Šídlová, Global Creative Thought Leadership Director at Kantar
- Winning Together: The Škoda Story: Meredith Kelly, Global CMO at Skoda, Chris Froome (4x Tour de France winner, 2x La Vuelta & Giro d’Italia winner, 2x Olympic medalist) and Katy Wright, Chief Client & Business Officer at AMV BBDO – moderated by Věra Šídlová, Kantar
19.00 Effie Awards Gala
The day will conclude with the Effie Awards Europe Gala, a celebration of the continent’s most impactful campaigns.