EACA’s Ambassador for Agency Value, Patou Nuytemans, is on tour! Through podcasts, interviews and industry events, she is challenging the traditional agency business model and advocating for a new approach to how agencies demonstrate and capture the value they create. Her latest podcast appearances bring the conversation to audiences in the Netherlands and beyond.
De Boardroom
In the Dutch podcast De Boardroom, Patou is joined by Debbie Klein, CEO of New York Pizza & Euro Pizza Products, for a discussion on the future of agency business models. Challenging the industry's longstanding reliance on selling time rather than expertise, Patou argues: “But as an industry, we've never really learnt how to package and sell our added value: our creativity, our strategic thinking, our insights, everything we do. We've given so much of it away.” Listen to De Boardroom (in Dutch).
The Internationalist
Taking the conversation global, Patou joins Deborah Malone on The Internationalist to explore the crucial role procurement can play in transforming agency-client relationships. Rather than focusing on hours, rates and costs, Patou envisions a future where procurement negotiates the value agencies deliver. As she explains: “I think there's a future for procurement as well, obviously always finding the good deal, but maybe the good deal in the value rather than in the building blocks and in the cost.” Watch the interview and discover why rethinking agency value is essential to the industry's future.