On Thursday, 22 October, Bruno Gralpois, Co-Founder & Principal of Agency Mania Solutions, will join us to discuss the latest WFA/AMS research on agency-client relationships.
As the industry increasingly moves away from the traditional time-and-materials pricing model, the webinar will explore CMOs’ views on value-based remuneration.
Drawing on insights from 69 global brands representing USD 147 billion in ad spend, Bruno will discuss what matters most to clients, what is changing in the way they work with agencies, and how agencies can respond.
Attendees will also have the chance to receive a physical copy of Agency Mania, recognised by strategy+business magazine as one of the best business books. This offer is exclusive to those who attend the webinar, rather than those who only register.
The webinar will not be recorded, so participants are encouraged to attend live.