00 - 13.00 Effie Europe 2025 Grand Jury
In parallel, the Effie Europe Grand Jury will meet in Brussels to determine the final results of this year’s awards. Building on a rigorous evaluation process, the Grand Jury will review shortlisted campaigns from across the continent and select the most effective marketing efforts of the year, including the Grand Effie.
12.30 - 14.00 ACT Responsible Care Awards Ceremony and Lunch
The day will also include the ACT Responsible Care Awards and walking lunch, celebrating campaigns that exemplify creativity in service of sustainability, equity, health, and humanitarian impact. EACA is proud to host this ceremony one more year, continuing its commitment to responsible and meaningful advertising.
14.00 - 17.00 EACA & Effie Conference: "The Super Powers of Effectiveness"
In the afternoon, EACA and Effie Europe will co-host a flagship industry conference under the theme“The Super Powers of Effectiveness”.
Speakers will include Effie-winning clients, global agency leaders, disruptive creatives and strategic partners, offering both European and global perspectives on the future of advertising.
14.00 WELCOME
Christian de La Villehuchet, Global Chief Client and Integration Officer, Havas & EACA President
14.05 CREATIVITY: The Truth and Nothing But the Truth
Amber Casey & Nicola Wood Creative Directors, adam&eveDDB
14.25 BRAND BUILDING: Unboxing modern brand building in the creator era
Věra Šídlová Global Creative Thought Leadership Director, Kantar
14.45 INFLUENCERS: Branding in the Social Era
Panel Discussion with Vasileios Kourakis, L'Oréal; Thomas Angerer, BeInfluence Europe; Shauna Dewit, Content Creator & TV Presenter; Rob van Griensven, Heineken; Moderated by Sven Huberts, Dentsu
15.30 BLACK & WHITE: Thinking Fast & Slow on Guinness
Grainne Wafer Global Category Director, Diageo
15.50 TRANSFORMATION: From Basic to Iconic
Dimitri O Co-Founder, Loop Earplugs
16.10 MEDIA: Measuring What Matters
Panel Discussion with Paola Olmos, Google; Pathman Ruthirapathy, Havas Media; Agnieszka Getler-Kicman, Danone Poland; Moderated by Johan Boserup, Omnicom Media Group
16.40 GOODBYE
Charley Stoney CEO, EACA
19.00 Effie Awards Europe Gala 2025
The day will conclude with the Effie Awards Europe Gala, a celebration of the continent’s most impactful campaigns, where Commissioner Michael McGrath will present the award for our first-ever European Campaign4Good: Safety by Design competition. Agencies and brands from over 20 countries will gather for an evening of networking, recognition, and inspiration. Hosted by Euronews Chief Anchor Méabh Mc Mahon and featuring our special guest Rob Mayhew.