Samira Brophy and Eleanor Thornton-Firkin from Ipsos marry global trends with effectiveness data which is a must see briefing for Marketers in the health, wellness and adjacent category spaces. Learn how health has become intertwined with cultural identity, what the age of AI and digital narcissism have to do with personalised health and what effectiveness looks like in a world of horizontal (e.g. peer to peer) communication. Packing evidence from Ipsos ad testing, tracking and innovation work with macro trends and social intelligence, get briefed on essential context and lessons for effectiveness.
Register here.