76% of marketers admit to transformation fatigue. 60% of budgets still go to performance, despite the evidence. And Europe’s pitching habit costs the industry €1 billion a year.
These are the numbers shaping our industry right now, and they were at the heart of the conversation in the latest episode of Marketing Factories by REBORRN and Effie Awards Europe.
Our CEO Charley Stoney sits down with Stephan Loerke of the WFA and host Dafni Prosalika for a conversation that covers the ground every agency leader and CMO is navigating right now. Between them, they speak for around 130000 agency professionals and over 10000 of the world’s brands.
It’s a rare 360° view of an industry in flux, and the kind of behind-the-scenes conversation that rarely makes it on the record.
Watch the full episode ⬇️