Is your agency ready for 2 August?
From that date, the transparency requirements under Article 50 of the EU AI Act apply across the EU, affecting how AI-generated content is labelled and disclosed across advertising and communications.
Whether or not AI is yet a core part of your workflow, these rules are likely to touch your agency’s output, your clients’ expectations, and your compliance obligations. To help you prepare, the EACA AI Hub has published a new practical guide, authored by AI Hub Chair Andie Garford-Tull, translating the legal requirements into clear, actionable guidance.
Three things the guide will help you understand:
When AI content needs to be labelled: with clear guidance and practical examples
Your responsibilities as a provider or deployer: and how these can shift depending on how AI is used
What sits beyond the legislation: platform policies and client requirements that may impose additional obligations
Find this EACA member-exclusive resource in the Members’ Portal.