As creator budgets grow, so does the compliance risk, and the rules vary market to market, one of the several challenges our new Influencer Marketing Council, chaired by Thomas Angerer (BeInfluence Europe), has been set up to address.
The Council's work is just getting started, and it opens with this guide from our Public Affairs team. The Influencer Marketing Rules Across Europe, A Practitioner's Guide for EACA Members brings together:
- The EU legal framework (UCPD, AVMSD, DSA and more), explained in plain terms
- National disclosure requirements and recommended labels for 25 European markets
- Practical guidance on who counts as an influencer, and what "properly disclosed" actually looks like
- A look ahead at the Digital Fairness Act, expected in Q4 2026
It's designed to sit on your desk (or desktop!) as a working reference for legal teams, account leads and anyone briefing creators.
*According to data from the European Advertising Standards Alliance.