The 2026 Effie Awards Europe Shortlist has officially landed, marking a milestone 30th anniversary edition the most successful one in our history!
This year’s shortlist celebrates the campaigns where bold creativity meets hard commercial results. It also signals where the industry is heading: the Positive Change and Sustained Success categories attracted the highest number of entries, reflecting marketers’ growing commitment to purposeful impact and long-term brand building.
Moderating the judging sessions for our Effie Awards Europe is like taking part in an effectiveness bootcamp - I love it!” says Charley Stoney, CEO, EACA. “I would like to express my enormous gratitude to the jury who, once again, have given us their time and lent their expertise to carefully consider every case entered. This year is even more special as the 30th Anniversary has certainly provided us with a bumper year of quality entries.”
Who made it? 132 finalists. Agencies from across Europe and beyond. Campaigns that pushed boundaries, challenged conventions and delivered real impact.
Almost 350 industry professionals from 33 countries contributed their time and insight to identify the most effective work of the year. This year’s jury was co-chaired by Julien Barraux, Chief Creative Officer at The Magnum Ice Cream Company, and Miriam Plon Sauer, Global Chief Strategy Officer at AKQA. Discover the jury.
The winners will be revealed on 3 December in Brussels, at the Effie Awards Gala, the highlight of Effie Day.
The day kicks off with the Grand Effie Judging, followed by the Effie Conference, featuring leaders from PepsiCo, Google, Heineken, LePub, Škoda Auto, AMV BBDO and Kantar, alongside special guest Chris Froome, four-time Tour de France winner.
The celebrations culminate in the Effie Awards Gala, hosted by journalist Méabh Mc Mahon, with special guest comedian Colm O’Regan, bringing Europe's creative and marketing community together for an unforgettable evening.