EACA December Meetings & Effie Europe Day

A panoramic view of Brussels at sunset, featuring the Brussels Town Hall and the Basilica of the Sacred Heart in the distance. The skyline is overlaid with a stylised version of the Effie logo, resembling a jewel.

The Brilliance of Partnerships

Great things happen when we work together.

In the 30th Anniversary of Effie Europe, we come together under the theme The Brilliance of Partnerships to celebrate the relationships, creativity, and ambition that move our industry forward.

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EACA Council Meetings

Between 2 and 4 December, EACA and edcom members will come together to exchange perspectives and discuss the priorities shaping our industry.

Register now
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Effie Europe Conference & Awards Gala

Celebrations culminate at the Bourse de Bruxelles on 3 December, when we'll mark the special 30th anniversary edition of Effie Europe.

Register now

2–4 December 2026 · Brussels

Programme

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2 December

EACA Board & Management Committee Meetings

Maison Grand-Place

edcom Board Meeting

Maison Grand-Place

All-hands Meeting

Maison Grand-Place

Members' Dinner

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3 December

EACA Council Meetings:
NAC & IMPACT · MAC · CAC · HCC · Influencer Marketing Council · edcom

Maison Grand-Place

Effie Grand Jury Deliberation

Maison Grand-Place

Effie Europe Conference 

Maison Grand-Place

Effie Europe Awards Gala

Bourse de Bruxelles

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4 December

Effie Partners' Meeting

Havas Belgium

The Effie Hangover: Friday Morning Brunch
EACA AI Hub, 2026 Wrap-Up

Publicis Groupe Belgium

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Effie Europe Conference & Awards Gala

Lineup

Circular headshot of Stephan Loerke from the World Association of Advertisers.
Méabh Mc Mahon

Chief Anchor

Euro News

Effie Gala Host

Circular headshot of Stephan Loerke from the World Association of Advertisers.
Colm O’Regan

Comedian, radio broadcaster & best-selling author

Effie Gala Entertainment

Head-and-shoulders portrait of Meredith Kelly, wearing a teal-blue blouse and resting one hand near her chin, shown against a light background within a circular frame.
Meredith Kelly

Global Head of Marketing

Škoda Auto

Conference Speaker

Head-and-shoulders portrait of Vera Sidlova, smiling at the camera, shown against a light background within a circular frame.
Věra Šídlová

Global Creative Thought Leadership Director

Kantar

Conference Speaker

Black-and-white head-and-shoulders portrait of Sven Huberts, smiling at the camera and wearing a black button-up shirt, shown against a light background within a circular frame.
Sven Huberts

Global President

LePub

Conference Speaker

Black-and-white head-and-shoulders portrait of Sven Huberts, smiling at the camera and wearing a black button-up shirt, shown against a light background within a circular frame.
Chris Froome OBE

Former Professional Cyclist

4x Tour de France winner, 2x La Vuelta & Giro d’Italia winner, and 2x Olympic medalist

Conference Speaker

Black-and-white head-and-shoulders portrait of Sven Huberts, smiling at the camera and wearing a black button-up shirt, shown against a light background within a circular frame.
Katy Wright

Chief Client & Business Officer

AMV BBDO

Conference Speaker

Black-and-white head-and-shoulders portrait of Sven Huberts, smiling at the camera and wearing a black button-up shirt, shown against a light background within a circular frame.
Jorn Socquet

Global Head of Growth Transformation and Brand Impact

The Heineken Company

Conference Speaker

Black-and-white head-and-shoulders portrait of Sven Huberts, smiling at the camera and wearing a black button-up shirt, shown against a light background within a circular frame.
Jonnie Cahill

SVP and Chief Marketing Officer, International Foods

PepsiCo

Keynote Speaker

Black-and-white head-and-shoulders portrait of Sven Huberts, smiling at the camera and wearing a black button-up shirt, shown against a light background within a circular frame.
Jamie Peate

Former Global Head of Effectiveness

McCann

Conference Speaker

Black-and-white head-and-shoulders portrait of Sven Huberts, smiling at the camera and wearing a black button-up shirt, shown against a light background within a circular frame.
Dafni Prosalika

Partner

REBORRN

Conference Speaker

Black-and-white head-and-shoulders portrait of Sven Huberts, smiling at the camera and wearing a black button-up shirt, shown against a light background within a circular frame.
Claire Miller

Former Global Head of Strategy

The LEGO Group

Conference Speaker

Black-and-white head-and-shoulders portrait of Sven Huberts, smiling at the camera and wearing a black button-up shirt, shown against a light background within a circular frame.
Jenny Bullis

Managing Director Agencies & Partner Ecosystem, EMEA

Google

Conference Speaker

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Keynote: Jonnie Cahill, SVP & Chief Marketing Officer, International Foods at PepsiCo

Google Flagship Presentation: Jenny Bullis, Managing Director Agencies & Partner Ecosystem, EMEA at Google

Interview with the Legends of Effectiveness

  • Claire Miller, Former Global Head of Strategy at The LEGO Group
  • Jamie Peate, ex-Global Head of Effectiveness & Retail Strategy at McCann
  • Hosted by Dafni Prosalika, Partner at REBORRN

Fireside Chat with LePub & Heineken

  • Sven Huberts, Global President at LePub
  • Jorn Socquet, Global Head of Growth Transformation & Brand Impact at The Heineken Company

Kantar Flagship Presentation: Věra Šídlová, Global Creative Thought Leadership Director at Kantar

Winning Together: The Škoda Story

  • Meredith Kelly, Global CMO at Škoda
  • Chris Froome, 4x Tour de France winner, 2x La Vuelta & Giro d’Italia winner, and 2x Olympic medalist
  • Katy Wright, Chief Client & Business Officer at AMV BBDO
  • Moderated by Věra Šídlová, Global Creative Thought Leadership Director at Kantar
Register now

Stay in the heart of Brussels

Accommodation

We have partnered with the Marriott for a special group rate of €299 per night at the Brussels Marriott Hotel Grand Place, valid from 2-4 December.
The discounted rate is available for bookings made until 18 October, subject to availability.
Book your accommodation here

Tips from the EACA team

We know that some guests may prefer a smaller hotel, a different location, or a more budget-friendly option. Our team has put together a few suggestions nearby that are worth exploring:
Please note that these are simply personal recommendations. Prices may vary depending on booking dates.
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