1. Integrated​

Recognises campaigns that seamlessly combine multiple channels, disciplines, and touchpoints to deliver a cohesive brand experience. Entries should demonstrate how integration across media, platforms, and activations enhances effectiveness and drives measurable results.​

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2. Experiential & Brand Activation​

Celebrates campaigns that engage audiences through immersive, participatory, or interactive experiences—whether live, digital, or hybrid. Focus is on creating memorable brand interactions that drive emotional connection, engagement, and tangible impact.​

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3. Media Innovation & AI​

This category celebrates the most groundbreaking and innovative uses of media, AI technologies, and diverse digital platforms to drive creative campaigns. Entries should showcase how emerging media channels, from traditional to digital, have been strategically harnessed alongside AI-driven tools, personalised advertising, and data-driven insights to deliver powerful, engaging, and effective marketing experiences.

4. Reputation & Corporate Social Responsibility (CSR)​

Recognises campaigns that build, protect, or transform brand reputation through purpose-driven initiatives, responsible communications, and stakeholder engagement. Entries should demonstrate long-term value, trust-building, and societal relevance.​

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5. Loyalty & CRM​

Celebrates campaigns designed to build lasting relationships with customers through ongoing, data-driven strategies, personalised communication, and engagement programmes. This category also recognises long-term initiatives that evolve and deliver value over time, even if they are not new in execution, rewarding consistency, relevance, and sustained impact. Focus is on retention, customer lifetime value, and meaningful brand interaction.​

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6. Shopper & Retail Marketing​

Honours campaigns that influence consumer behaviour along the path to purchase, across physical, digital, and pure play retail environments. Entries should demonstrate how insights, creativity, and channel integration drive conversion, shopper engagement, and measurable sales impact.​

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7. B2B Activation & Events​

Recognises campaigns targeting business audiences through strategic activations, events, and experiences. Entries should demonstrate how brands effectively engage professional audiences, drive relationships, and deliver measurable business outcomes.​

​8. Cause, Charity & Non-Profit​

This category celebrates campaigns that leverage brand power for social good. Whether through cause marketing, charity initiatives, or non-profit campaigns, entries should demonstrate how the brand has used its platform to create positive social impact and inspire change within communities.​

​9. Small Budget & High Impact​

Recognises campaigns that deliver outstanding results with limited resources. Entries should demonstrate how strategic thinking, creativity, and efficient use of media channels maximise impact despite budget constraints, ensuring the awards remain inclusive for smaller agencies or more focused, task-driven initiatives.

10. Social & Influencer​

Honours campaigns that effectively leverage social platforms, creators, and influencer partnerships to engage audiences. Entries should demonstrate authenticity, cultural relevance, and measurable impact through social-driven strategies.​

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Special Awards (Selected by the Round 2 Jury + IMPACT Taskforce):​

Creative IMPACT​

Awards the entry that stands out for its exceptional creative idea and execution, regardless of category. This prize recognises the strength of the concept, originality, and craft, focusing on the pure creative excellence of the work rather than its strategic approach within a specific discipline.​

​Grand IMPACT​

The highest honour of the awards, recognising the entry that stands above all others. The Grand Prix is awarded to the work that best combines creativity, strategy, execution, and impact—setting a benchmark for the industry and representing the very best of what the awards celebrate.​

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