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Campaign4Good: Childhood Redrawn Live in Europe

September 30
A large outdoor advertising display in a busy European city square shows a handwritten-style message reading, “Dear Santa, this year I wish for: 1000 followers, 500 likes.” Smaller text below highlights concerns about children’s self-esteem and social media metrics, alongside a QR code and logos for the 5Rights Foundation and EACA.

“Childhood Redrawn”, the first campaign developed through our Campaign4Good initiative, is now live!

The campaign debuted on digital screens in Brussels on 15 May and has since launched across Belgium, the UK, and Germany with support from donated media space provided by Bauer Media, Amplifi Global, JCDecaux, and HYGH. Developed in 23 languages, the campaign is expected to expand to additional markets, with audio and video adaptations planned to extend its reach.

The campaign’s creative strategy will also be presented during Cannes Lions International Festival of Creativity in June as part of EACA programming focused on the role of advertising in driving positive social impact.

Interested in bringing Campaign4Good to your own market? Contact Lina at lina@eaca.eu

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  • Europe

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