EACA Chats session by IPSOS “Advertising to Over 50s”

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Are you overlooking an audience worth 5.7 trillion euros? Consumers aged 50+ are a major commercial opportunity, yet they’re still overlooked or misrepresented in much of today’s marketing. Building on IPSOS’ findings first shared at the EACA Spring Summit in Lisbon, this session goes further, exploring how brands can rethink their approach to the 50+ audience and unlock its growth potential. It’s also a great chance for anyone who missed Lisbon to catch up on the key insights.