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EACA Chats session by IPSOS “No Country for Young Men?”
June 16 @ 3:00 pm - 4:00 pm
Advertising often portrays men in narrow ways – stoic, expressionless, or even absent. In this session, Samira Brophy, Senior Director at Ipsos, will share evidence of the societal and business impact of these portrayals and explore what more expansive depictions of men and male relationships can achieve.
In this session, you’ll learn:
• How nuanced portrayal boosts ad effectiveness
• Where opportunities exist for more multi-faceted representation
• Practical examples of effective, nuanced representation you can apply immediately
We hope you can join us for this insightful and thought-provoking discussion.