IPA Effectiveness Conference 2026
October 7 @ 8:30 am - 7:00 pm

Where rigour meets disruption. Where effectiveness evolves. The IPA Effectiveness Conference returns on Wednesday 7 October, a full-day hybrid gathering for strategists, planners and effectiveness champions who want more than theory.
This is where fresh R&D meets proven practice, where bold ideas are tested, debated and made actionable. Expect the smartest minds, breakthrough case studies and brand-new research shaping the future of effectiveness. Join us to be part of the movement that’s redefining how marketing drives business growth.
Explore the agenda here.