Advanced Certificate in Effectiveness
The newly revamped Advanced Certificate in Effectiveness is the next evolution of the IPA’s world-renowned qualification – reimagined for modern marketing leaders who want to prove the real impact of creativity.
Blending proven frameworks with fresh thinking on sustainability and DE&I, this cutting-edge programme shows you how to turn data into insight, strategy into growth, and creativity into measurable success. Led by a line-up of global industry experts, it’s your chance to master the art and science of effectiveness in today’s marketing landscape.
Format: Virtual
Language: English
Exam/assessment: 2-hour virtual exam
EACA member price: € 795 (+VAT if applicable)
Next intake: 30 July 2026 (book by 30 May)
Is this qualification for me?
Aimed at mid-level planners and strategists with at least four years of experience. The course is ideal for anyone, agency or client-side, involved in evaluating and developing effective creative work.
Benefits
- Learn how to prove the value of your contribution to your client’s business.
- Improve your client relationships by speaking their language.
- Discover the best practice approach to designing a measurement programme to evaluate multi-platform activity.
- Confidently and correctly analyse the impact and effect of any campaign.
- Gain the confidence to write a brilliant effectiveness paper.