IMPACT Awards

The IMPACT Council represents the European standard of brand activation and integrated marketing communication.

The IMPACT Council unites agencies across Europe, advocating for high standards and effective practices in Integrated Marketing Communications and Brand Activation. Guided by three strategic pillars—sharing, educating, and demonstrating—the Council promotes professionalism through best practices, education, and recognition. It fosters cross-border collaboration, providing members with valuable tools, insights, and networking opportunities to stay competitive and credible. Through thought leadership, advocacy, and the prestigious IMPACT Awards, the Council ensures the industry’s voice is strong, its reputation protected, and its future bright.

The Awards, organised by the European Association of Communications Agencies (EACA) and the IMPACT Council, are open to national award winners of the six IMPACT member countries: the Czech Republic, Greece, Ireland, Italy, Spain, and the United Kingdom, and upon invitation.